Quirk over usability – why the Zara online shopping experience is frustrating so many users

Posted by Sophie Knight on Jul 15, 2021 1:38:32 PM

I recently took a trip onto the Zara website. It is a trip I take often, but sadly, never without frustration. I was looking for a dress for an event that I was attending. With clear goals of my own in mind, I realised how hard it actually was to achieve these goals quickly and seamlessly.

Website development: biggest pitfalls to avoid

Posted by Lucy Collins on Jul 9, 2021 1:51:50 PM

Over the years we have seen quite a lot of websites. Some good, some bad and some downright unusable.

How to build a great website: our 7 step process

Posted by Lucy Collins on Jul 5, 2021 11:55:08 AM

Are you embarking on developing a new website? Follow our 7 step guide to ensure the finished product is loved by all your users.

Getting user feedback on marketing campaigns

Posted by Lucy Collins on Jun 24, 2021 2:12:53 PM

Feedback from users should be constant. To be a truly customer-led or user-centred organisation there needs to exist a consistent feedback loop that sends insight from users back into the business.

Joining the Web Usability team as a UX novice: what does the term UX mean to me?

Posted by Sophie Knight on Jun 17, 2021 11:52:31 AM

Firstly, introductions. My name is Sophie and I have recently joined the Web Usability team as their Marketing and Recruitment Executive. With a Creative Industries background but no prior experience in the User Experience field, it is a challenging but exciting time for myself as I navigate into the world of UX.

Mobile app accessibility

Posted by Lucy Collins on Jun 11, 2021 2:46:48 PM

 

We are approaching yet another UK government deadline for accessibility: mobile app compliance.

Are we using the term UX correctly?

Posted by Lucy Collins on Jun 9, 2021 2:51:26 PM

For many years we have referred to ourselves as UX agency. However, over time the term has been adopted and co-opted to mean a multitude of different things to different people. So we wanted to clarify what UX means to us.

Multi-lingual user research

Posted by Lucy Collins on Jun 4, 2021 3:12:50 PM

The UK is a wonderfully diverse and multicultural place. As much as 8% of the UK population, some 5.3 million people, report their first language is not English.

Introducing WCAG 3.0

Posted by Lucy Collins on May 12, 2021 3:22:58 PM

2021 a busy year for the team at W3C. Not only is the latest iteration of the Web Content Accessibility Guidelines (WCAG), v2.2, being released, they have also published the first working draft of the shiny, new WCAG 3.0. Here we explore the new guidelines and share our thoughts on this exciting new development.

Facial recognition in usability testing

Posted by Dr Harry George on May 4, 2021 9:22:00 AM

Within the UX world, more and more technologies are emerging that measure users’ physiology to gain a deeper understanding of their thoughts and emotions. These include measuring heart rates, sweat gland activity and even brainwaves. One example is facial recognition software. By people in the know it is described as the ‘systematic analysis of facial expressions’. To everyone else it means using a computer to understand someone’s emotions by reading their expressions.

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