Web Usability Blog

Personas: what are they and how can you use them

Posted by Peter on Sep 18, 2018 12:43:54 PM
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Topics: ux consultancy, usability, Blog, User Insights, Info Architecture, Usability Testing

How can you use a chatbot?

Posted by admin on Feb 1, 2018 2:52:02 PM

Booking airline tickets, getting a mortgage, designing trainers or reading favourite news, chatbots are being used by customers for all sorts of things. But how might your organisation use one and where should you start?

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Topics: usability, Blog, Chatbots, Machine Learning, User Insights

Chatbot - user research and testing would make them better

Posted by admin on Feb 1, 2018 2:36:37 PM

Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users.

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Topics: ux consultancy, usability, Blog, Chatbots, Machine Learning, User Insights, Views and News, Usability Testing

A beginner’s guide to chatbots

Posted by admin on Feb 1, 2018 2:23:31 PM

You have probably heard the buzz about chat interfaces and artificial intelligence and how this is the next big thing. In this blog we try and explain what they are and why they probably do matter.

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Topics: ux consultancy, usability, Blog, Chatbots, Machine Learning, User Insights

Is your website redundant?

Posted by admin on Feb 1, 2018 1:28:21 PM

How people interact with your organisation is likely to change radically over the next few years. The maturing of some key technologies, most notably machine learning and conversational interfaces, means your users may no longer be using your website.

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Topics: ux consultancy, usability, Blog, Usability Expert Advice, User Insights

University web sites - can they be usable?

Posted by admin on Sep 4, 2017 10:21:12 AM

Over the years we have undertaken usability testing on several University websites. I have blogged before about why so many University sites are so unusable, and concluded that the problems are primarily organisational not technical. Our recent experience seems to confirm that this is still the case.

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Topics: usability, Blog, User Insights, Usability Testing

‘Can they use it’ v ‘Will they use it’?

Posted by admin on Jul 28, 2017 11:29:45 AM

One of the problems of usability testing websites is trying to get testers to behave as they would in the real world. It is a very ‘unnatural’ process. We recruit people into the lab, pay them money and ask lots of questions about the site and why they have done what they have done. Testers focus on the task they have been given, think about what they are doing, try and give rational explanations for their behaviour, and are not distracted by the kids or their phone. This is not what happens in real life where users click through most of the time not thinking very hard about what they are doing. To use Daniel Kahneman terms, in the lab users do more ‘slow’ thinking whereas in real life they are doing a lot of ‘fast’ thinking.

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Topics: usability, Blog, Usability Expert Advice

Gov.uk doesn’t work for some users

Posted by admin on Jul 10, 2017 3:09:20 PM

I have always been a bit of a fan of Gov.uk. From a citizen’s point of view, it has transformed many aspects of transacting with Government. Whether it is re-taxing the car, applying for a passport or applying for a patent it is now quick and straightforward. Gov.uk clearly deserves many of the plaudits it has received. The principle that users don’t care about which government body a service is being delivered by - they just want the service - is both sensible and user focused.

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Topics: ux consultancy, usability, Blog, Usability Expert Advice, User Insights, Usability Testing

You see what you expect to see…

Posted by admin on Jun 26, 2017 12:42:50 PM

I have a confession to make – one that is a bit embarrassing. As a researcher, I know you must not trust your own opinions but should look at the evidence, because often our instinctive view of world - or of people’s behaviour – is wrong!

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Topics: usability, Blog, Usability Expert Advice, User Insights, Usability Testing

Alzheimer’s Society new web site

Posted by admin on Jan 27, 2017 1:50:57 PM

Web Usability has been heavily involved in helping to develop a new website for the Alzheimer’s Society that has just been launched. We are very chuffed with this and think the Society’s web team and their design agency have done an amazing job. Take a look at www.alzheimers.org.uk.

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Topics: usability, Blog, User Insights, Usability Testing

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