Gaining input from users is an essential part of developing an effective digital service. There are lots of methods available to you to do this but how do you know which is the right one to use?
First, we need to answer two questions…
There are four broad stages in the development process:
There are two types of insight we can gain from testing with users. Some research methods will focus on one, others will give allow you to surface both. The key thing to remember is what people say does not always match what they do.
With our first two questions answered, we can now start to think about the research method to be used. Here’s a short description of 10 UX research methods and when to use them…
|
Research method |
What is it |
When to use |
Types of insights |
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Understand your users, their backgrounds, behaviours, frustrations and (most importantly) information goals |
Discover |
Attitudinal |
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Observe users in their natural environment to understand how they go about achieving everyday tasks or interact with products in the real world |
Discover |
Attitudinal Behavioural |
|
|
Hear from a select group of your target users at once by bringing them together in a focus group. This involves an organised discussion which can generate ideas as users share thoughts with each other |
Discover |
Attitudinal |
|
|
Learn about your users’ thoughts and experiences in relation to a product, service or question. Participants record entries either via written diary or video camera over a period of time |
Discover Test |
Attitudinal |
|
|
Create or refine the information architecture of your website. Users are given a list of representative content items to group and sort in line with their mental models |
Create |
Attitudinal |
|
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Test how easy or difficult a website is to use with real users. Can take place in person or remotely. By moderating the session, you can ask questions on the fly, surfacing deeper attitudinal insights and test more complex processes |
Test |
Attitudinal Behavioural |
|
|
Test how easy or difficult a simple website journey is to use by preparing a series of short tasks for user to complete. Normally takes place remotely. Users will be asked to ‘think out loud’ as they complete the tasks |
Test |
Behavioural Attitudinal |
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Test whether your users can find what they are looking for in your site’s navigation hierarchy with IA testing. Users are set search related tasks to unearth how easily they can achieve these |
Test |
Behavioural |
|
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Compare two similar design or content elements to determine which performs better with your users |
Test |
Behavioural |
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Measure your users’ attitudes with a series of closed-ended questions |
Discover Test Review |
Attitudinal |