One of our clients recently came to us with a recruitment brief for a diverse and inclusive research project. This included testing with disabled users and individuals who consider themselves digitally excluded. Broadly defined, the digitally excluded are those in society who have unequal access to or lack the skills needed to use digital devices.
I recently took a trip onto the Zara website. It is a trip I take often, but sadly, never without frustration. I was looking for a dress for an event that I was attending. With clear goals of my own in mind, I realised how hard it actually was to achieve these goals quickly and seamlessly.
Firstly, introductions. My name is Sophie and I have recently joined the Web Usability team as their Marketing and Recruitment Executive. With a Creative Industries background but no prior experience in the User Experience field, it is a challenging but exciting time for myself as I navigate into the world of UX.