Web Usability Blog

“We need more research now, not less“

Posted by Dr Sarah Burton Taylor on Sep 8, 2020 5:15:10 PM

“We need more research now, not less”. These are the words of the leading UX consultancy Nielsen Norman Group (NNg). As UX insight specialists we obviously agree with these sentiments. NNg comments “Lots of teams have decided to hold off on doing previously planned research projects, but I believe this is a time for more research, not less. User research is a form of risk reduction, and the greater the risk (for example, because of rapid change), the more you need that risk reduced.”

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Topics: Usability Testing, Coronavirus

Your new digital priorities

Posted by Lucy Collins on Jul 16, 2020 4:34:45 PM

Your digital touchpoints are more important than ever. How can you make sure they are working effectively for you? Hint: it involves your users. 

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Topics: Coronavirus

Usability testing increases eCommerce conversion rates

Posted by Lucy Collins on Jul 1, 2020 3:09:03 PM

Since lockdown began, the UK has seen a 200% increase in online sales in the home and leisure sector.Spending on media and entertainment, home & garden, health & beauty, pet care and home office supplies has clearly been keeping many of us busy and helping many businesses to keep going in challenging economic times.

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Topics: Usability Testing, Coronavirus

Cost effective ways to get user feedback in lockdown

Posted by Dr Sarah Burton Taylor on Apr 30, 2020 10:41:54 AM

A recent study by Econsultancy, which collected data from 849 UK brands, found that 90% of organisations are delaying or reviewing their budget commitments as a result of the pandemic.

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Topics: Usability Testing, Coronavirus

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