Regardless of the industry a business operates in, the online user journey will most likely look significantly different today than it did at the start of March 2020. The user has relied perhaps more notably than ever on the digital experience. Equally the digital experience has adapted alongside the pandemic in response to remote working and increased time online in our own homes. This has prompted more sectors to be user-led and accessible; 2022 will hopefully be a year for expanding this further. So, what are the trends for 2022 to look out for and to adapt into your New Year digital goals?
Yesterday my mum received an alert on her NHS Covid-19 app to inform her she had been exposed to someone who has tested positive and she needed to self-isolate.
“We need more research now, not less”. These are the words of the leading UX consultancy Nielsen Norman Group (NNg). As UX insight specialists we obviously agree with these sentiments. NNg comments “Lots of teams have decided to hold off on doing previously planned research projects, but I believe this is a time for more research, not less. User research is a form of risk reduction, and the greater the risk (for example, because of rapid change), the more you need that risk reduced.”
Your digital touchpoints are more important than ever. How can you make sure they are working effectively for you? Hint: it involves your users.
Since lockdown began, the UK has seen a 200% increase in online sales in the home and leisure sector.Spending on media and entertainment, home & garden, health & beauty, pet care and home office supplies has clearly been keeping many of us busy and helping many businesses to keep going in challenging economic times.
A recent study by Econsultancy, which collected data from 849 UK brands, found that 90% of organisations are delaying or reviewing their budget commitments as a result of the pandemic.