As UX Consultants, we spend a lot of time watching testers scan content. Very rarely will a tester knuckle down to read, word for word, the text in front of them. Instead they will pick out words that are relevant to them and skip over everything else. We recommend watching five minutes of eyetracking footage if you don’t believe us.
Topics: ux consultancy
What is the best type of navigation for your website? With our 15 years of UX experience and many hours spent watching thousands of testers on hundreds of websites here are our thoughts.
Topics: ux consultancy, usability
A solid information architecture (IA) is the bedrock of a good website. IA focuses on the structuring, organisation and labelling of website content to enable users, who arrive at the home page, to meet their goals and complete tasks as quickly and easily as possible.
Topics: Info Architecture
Website accessibility is an essential part of website development. It is also a complex beast to get your head around. There is a mass of guidance and legislation – some of it seemingly contradictory.
Topics: Accessibility
We recently talked about the benefits of testing early – it saves you time, money and headaches. But how do you test early?
Topics: Uncategorized
Recently, the Nielson Norman Group published an article* reviewing the benefits of individualised personalisation on websites.
Topics: ux consultancy
There are many ways to skin a cat, as the saying goes. There are also many ways to conduct usability testing (see ‘Why do usability testing’ to sample some of the different flavours).
For us, the best method is moderated usability testing in the lab or remote. Why? It allows you to find out why problems happen on websites and apps by watching behaviours in real time and probing around testers' responses.
Topics: Usability Testing
Usability testing early in the web development process saves you time and money and will result in a better outcome overall.
Topics: Usability Testing
There are now lots of ways to gain insight into the user experience:
Topics: usability, Usability Testing
If you’d like to talk to someone about how you can optimise your digital media with user research and advice, please get in touch!
We would love to hear from you.
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