Web Usability Blog

We sometimes come across clients who argue that they don’t need to do any UX testing because they undertake A/B or multivariate testing. They say that these approaches provide hard evidence of what actually works. It is hard to argue with “We made this change and there was a 10% uplift in sales”.

We had to have a plumber round the other day. Watching him at work (and pestering him with plenty of annoying questions) it quickly became apparent how much of his knowledge was subconscious. Decades of grovelling around under sinks and fiddling with boilers had ingrained these skills and expertise so deep in his brain that he often couldn’t articulate precisely what he was doing.

For many, being compliant with the Web Content Accessibility Guidelines (WCAG), the international standard of digital accessibility, is seen as the key step towards meeting the needs of users with access requirements. While it is a good start, it is not the end of the journey.

A design sprint is a 5-day process for solving big problems and testing solutions.

What is the best type of navigation for your website? With our 15 years of UX experience and many hours spent watching thousands of testers on hundreds of websites here are our thoughts.

Over the years we have seen quite a lot of websites. Some good, some bad and some downright unusable.

Are you embarking on developing a new website? Follow our 7 step guide to ensure the finished product is loved by all your users.

Feedback from users should be constant. To be a truly customer-led or user-centred organisation there needs to exist a consistent feedback loop that sends insight from users back into the business.

We are approaching yet another UK government deadline for accessibility: mobile app compliance.

For many years we have referred to ourselves as UX agency. However, over time the term has been adopted and co-opted to mean a multitude of different things to different people. So we wanted to clarify what UX means to us.