Quirk over usability – why the Zara online shopping experience is frustrating so many users

Posted by Sophie Knight on Jul 15, 2021 1:38:32 PM

I recently took a trip onto the Zara website. It is a trip I take often, but sadly, never without frustration. I was looking for a dress for an event that I was attending. With clear goals of my own in mind, I realised how hard it actually was to achieve these goals quickly and seamlessly.

Multi-lingual user research

Posted by Lucy Collins on Jun 4, 2021 3:12:50 PM

The UK is a wonderfully diverse and multicultural place. As much as 8% of the UK population, some 5.3 million people, report their first language is not English.

Facial recognition in usability testing

Posted by Dr Harry George on May 4, 2021 9:22:00 AM

Within the UX world, more and more technologies are emerging that measure users’ physiology to gain a deeper understanding of their thoughts and emotions. These include measuring heart rates, sweat gland activity and even brainwaves. One example is facial recognition software. By people in the know it is described as the ‘systematic analysis of facial expressions’. To everyone else it means using a computer to understand someone’s emotions by reading their expressions.

Quick and dirty usability testing

Posted by Lucy Collins on Mar 23, 2021 10:15:00 AM

There are many different ways to approach usability testing these days… lab-based testing, online surveys, field research and self-videoing testing to name just a few. While all have their place in the UX world, you need to consider carefully which methodology you choose. Pick incorrectly and you are likely to end up with low-quality insights and wasted time and money.

Why you should watch usability testing live

Posted by Lucy Collins on Mar 17, 2021 11:35:00 AM

The number one piece of advice we can give anyone embarking on a user research project, is for you and your colleagues to watch it live, as it happens.

Website navigation: how do I choose?

Posted by Lucy Collins on Dec 1, 2020 12:13:00 PM

What is the best type of navigation for your website? With our 15 years of UX experience and many hours spent watching thousands of testers on hundreds of websites here are our thoughts.

“We need more research now, not less“

Posted by Dr Sarah Burton Taylor on Sep 8, 2020 5:15:10 PM

“We need more research now, not less”. These are the words of the leading UX consultancy Nielsen Norman Group (NNg). As UX insight specialists we obviously agree with these sentiments. NNg comments “Lots of teams have decided to hold off on doing previously planned research projects, but I believe this is a time for more research, not less. User research is a form of risk reduction, and the greater the risk (for example, because of rapid change), the more you need that risk reduced.”

Usability testing increases eCommerce conversion rates

Posted by Lucy Collins on Jul 1, 2020 3:09:03 PM

Since lockdown began, the UK has seen a 200% increase in online sales in the home and leisure sector.Spending on media and entertainment, home & garden, health & beauty, pet care and home office supplies has clearly been keeping many of us busy and helping many businesses to keep going in challenging economic times.

Google focuses on user experience

Posted by Lucy Collins on Jun 12, 2020 1:59:49 PM

A couple of weeks ago, Google announced a forthcoming update to its search algorithm. Although not coming into effect until 2021, there are some important aspects that digital teams should be considering now.

Remote mobile usability testing

Posted by Dr Sarah Burton Taylor on May 26, 2020 10:26:00 AM

Remote usability testing is nothing new. For international clients and hard to reach audiences, remote testing has been a valuable testing approach used by many for years.

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