There are many different ways to approach usability testing these days… lab-based testing, online surveys, field research and self-videoing testing to name just a few. While all have their place in the UX world, you need to consider carefully which methodology you choose. Pick incorrectly and you are likely to end up with low-quality insights and wasted time and money.
The number one piece of advice we can give anyone embarking on a user research project, is for you and your colleagues to watch it live, as it happens.
“We need more research now, not less”. These are the words of the leading UX consultancy Nielsen Norman Group (NNg). As UX insight specialists we obviously agree with these sentiments. NNg comments “Lots of teams have decided to hold off on doing previously planned research projects, but I believe this is a time for more research, not less. User research is a form of risk reduction, and the greater the risk (for example, because of rapid change), the more you need that risk reduced.”
Since lockdown began, the UK has seen a 200% increase in online sales in the home and leisure sector.Spending on media and entertainment, home & garden, health & beauty, pet care and home office supplies has clearly been keeping many of us busy and helping many businesses to keep going in challenging economic times.
A couple of weeks ago, Google announced a forthcoming update to its search algorithm. Although not coming into effect until 2021, there are some important aspects that digital teams should be considering now.
Remote usability testing is nothing new. For international clients and hard to reach audiences, remote testing has been a valuable testing approach used by many for years.
A recent study by Econsultancy, which collected data from 849 UK brands, found that 90% of organisations are delaying or reviewing their budget commitments as a result of the pandemic.
You’ve just launched your new website. Congratulations! You followed all the UX best practice, engaged with users throughout the development process and have ended up with a beautiful, shiny, user-centred result.