There are many ways to skin a cat, as the saying goes. There are also many ways to conduct usability testing (see ‘Why do usability testing’ to sample some of the different flavours).
For us, the best method is moderated usability testing in the lab or remote. Why? It allows you to find out why problems happen on websites and apps by watching behaviours in real time and probing around testers' responses.
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Topics: Usability Testing
- What are Personas
- What do personas 'look like'
- How do Personas help
- How Personas can be used
- How not to use the Personas
- In Conclusion...
- References
User-centred design puts the user at the heart of the design process so that the resulting product is easy to use. 'Personas' are a way of bringing the user alive - constantly reminding the development team who they are designing for. Personas, for developing web sites, have been around for a while and over the years we have seen both good and bad practice in the ways they are developed and used - so just how helpful are they?
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Topics: ux consultancy, usability, Blog, User Insights, Info Architecture, Usability Testing
Usability testing early in the web development process saves you time and money and will result in a better outcome overall.
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Topics: Usability Testing
There are now lots of ways to gain insight into the user experience:
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Topics: usability, Usability Testing
We know budgets can be tight and often stretching to a fully-fledged usability project is just not achievable. For anyone in that boat, here are our top tips for running your own usability session on the cheap...
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Topics: usability, Usability Testing
Organisational change is like steering a big ship – hard work and slow to turn.
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Topics: ux consultancy, Views and News, Usability Testing
Chatbot - user research and testing would make them better
Posted by
admin on Feb 1, 2018 2:36:37 PM
Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users.
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Topics: ux consultancy, usability, Blog, Chatbots, Machine Learning, User Insights, Views and News, Usability Testing
Over the years we have undertaken usability testing on several University websites. I have blogged before about why so many University sites are so unusable, and concluded that the problems are primarily organisational not technical. Our recent experience seems to confirm that this is still the case.
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Topics: usability, Blog, User Insights, Usability Testing
I have always been a bit of a fan of Gov.uk. From a citizen’s point of view, it has transformed many aspects of transacting with Government. Whether it is re-taxing the car, applying for a passport or applying for a patent it is now quick and straightforward. Gov.uk clearly deserves many of the plaudits it has received. The principle that users don’t care about which government body a service is being delivered by - they just want the service - is both sensible and user focused.
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Topics: ux consultancy, usability, Blog, Usability Expert Advice, User Insights, Usability Testing
I have a confession to make – one that is a bit embarrassing. As a researcher, I know you must not trust your own opinions but should look at the evidence, because often our instinctive view of world - or of people’s behaviour – is wrong!
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Topics: usability, Blog, Usability Expert Advice, User Insights, Usability Testing
