Web Usability Blog

Usability testing increases eCommerce conversion rates

Posted by Lucy Collins on Jul 1, 2020 3:09:03 PM

Since lockdown began, the UK has seen a 200% increase in online sales in the home and leisure sector.Spending on media and entertainment, home & garden, health & beauty, pet care and home office supplies has clearly been keeping many of us busy and helping many businesses to keep going in challenging economic times.

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Topics: Usability Testing, Coronavirus

Google focuses on user experience

Posted by Lucy Collins on Jun 12, 2020 1:59:49 PM

A couple of weeks ago, Google announced a forthcoming update to its search algorithm. Although not coming into effect until 2021, there are some important aspects that digital teams should be considering now.

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Topics: UX consultancy, News, Usability Testing

Remote mobile usability testing

Posted by Dr Sarah Burton Taylor on May 26, 2020 10:26:00 AM

Remote usability testing is nothing new. For international clients and hard to reach audiences, remote testing has been a valuable testing approach used by many for years.

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Topics: Usability Testing

Cost effective ways to get user feedback in lockdown

Posted by Dr Sarah Burton Taylor on Apr 30, 2020 10:41:54 AM

A recent study by Econsultancy, which collected data from 849 UK brands, found that 90% of organisations are delaying or reviewing their budget commitments as a result of the pandemic.

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Topics: Usability Testing, Coronavirus

Why you should watch usability testing live

Posted by Lucy Collins on Feb 13, 2020 12:21:40 PM

The number one piece of advice we can give anyone embarking on a user research project, is for you and your colleagues to watch it live, as it happens.

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Topics: Usability Testing

What should I usability test?

Posted by Lucy Collins on Jan 27, 2020 12:55:07 PM

You’ve just launched your new website. Congratulations! You followed all the UX best practice, engaged with users throughout the development process and have ended up with a beautiful, shiny, user-centred result.

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Topics: Usability Testing

When to do user research

Posted by Lucy Collins on Jan 23, 2020 3:11:40 PM

When building a new website or redeveloping your existing one there are a number of milestone where you should be involving your users.

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Topics: UX consultancy, Usability Testing

Why it is so hard to build a successful B2B website?

Posted by Lucy Collins on Jan 9, 2020 3:55:37 PM

Over the last 18 years we’ve had the pleasure of working with a diverse range of clients, from eCommerce to financial services to charities to government bodies.

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Topics: Usability Testing

Bringing people together with user evidence: 3 step process

Posted by Lucy Collins on Nov 25, 2019 3:23:43 PM

A successful website relies on more than just the people in the digital team. Marketing, product, policy and many other departments will have a role to play.

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Topics: UX consultancy, Usability Testing

Test with users early for a quicker, better, cheaper outcome

Posted by Lucy Collins on Oct 10, 2019 10:57:34 AM

There are times we are asked to test websites just after launch in order to “validate“ the design.

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Topics: Usability Testing

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