Web Usability Blog | Usability Testing

What are the biggest challenges of usability testing?

Posted by Lucy Collins on Apr 18, 2019 9:47:00 AM

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Since Web Usability begun way back in 2002, we have conducted thousands of usability testing sessions with hundreds of clients and testers. With these years of experience, here are 4 pieces of advice we would offer anyone embarking on usability testing…

1. Set clear research objectives at the start

Clients will often come to us with a long list of issues they wish to address during research. These can be wide ranging, determined by underlying internal politics and all in all a bit woolly.

Why can it be a problem?

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Topics: Usability Testing

Optimising your online donation journey

Posted by Lucy Collins on Apr 11, 2019 3:17:14 PM

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Over the years we have worked for a number of charities, all doing amazing things. Optimising online donation journeys is often a key objective of conducting UX research. Arguably, one of the main reasons for a charity to have a website is to generate donations. However, many make the process long winded and laborious.

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Topics: ux consultancy, Usability Testing

A/B Testing v UX Research

Posted by Lucy Collins on Apr 8, 2019 4:15:00 PM

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Topics: ux consultancy, usability, Usability Testing

How we do usability testing - all in moderation

Posted by Lucy Collins on Sep 20, 2018 10:55:45 AM

There are many ways to skin a cat, as the saying goes. There are also many ways to conduct usability testing (see ‘Why do usability testing’ to sample some of the different flavours).
For us, the best method is moderated usability testing in the lab or remote. Why? It allows you to find out why problems happen on websites and apps by watching behaviours in real time and probing around testers' responses.

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Topics: Usability Testing

Personas: what are they and how can you use them

Posted by Peter Collins on Sep 18, 2018 12:43:54 PM

What are Personas
What do personas 'look like'
How do Personas help
How Personas can be used
How not to use the Personas
In Conclusion...
References

User-centred design puts the user at the heart of the design process so that the resulting product is easy to use. 'Personas' are a way of bringing the user alive - constantly reminding the development team who they are designing for. Personas, for developing web sites, have been around for a while and over the years we have seen both good and bad practice in the ways they are developed and used - so just how helpful are they?

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Topics: ux consultancy, usability, Blog, User Insights, Info Architecture, Usability Testing

What are the benefits of usability testing early?

Posted by Lucy Collins on Sep 17, 2018 12:11:49 PM

Usability testing early in the web development process saves you time and money and will result in a better outcome overall.

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Topics: Usability Testing

Why do usability testing

Posted by Lucy Collins on Sep 14, 2018 1:42:42 PM

There are now lots of ways to gain insight into the user experience:

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Topics: usability, Usability Testing

Usability testing on a budget

Posted by Lucy Collins on Jul 18, 2018 1:59:45 PM

We know budgets can be tight and often stretching to a fully-fledged usability project is just not achievable. For anyone in that boat, here are our top tips for running your own usability session on the cheap...

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Topics: usability, Usability Testing

UX for change

Posted by Lucy Collins on Jul 18, 2018 9:46:16 AM

Organisational change is like steering a big ship – hard work and slow to turn.

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Topics: ux consultancy, Views and News, Usability Testing

Chatbot - user research and testing would make them better

Posted by Lucy Collins on Feb 1, 2018 2:36:37 PM

Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users.

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Topics: ux consultancy, usability, Blog, Chatbots, Machine Learning, User Insights, Views and News, Usability Testing

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