Ken Groom

Ken Groom

Recent Posts

‘Tokenistic’ inclusion: why you should run dedicated usability testing with disabled people

Posted by Ken Groom on Dec 20, 2022 12:13:23 PM

Often, we receive requests from clients to include one or two people with disabilities in a round of usability testing. This may be either because they are genuinely interested in improving the accessibility of their website or they want to tick the ‘equality’ box. While one motivation is more noble than the other, neither will produce useful or effective results. Here’s why…

Cookies messages and accessibility

Posted by Ken Groom on Dec 8, 2022 12:49:27 PM

Cookies messages are an interesting topic. Because they are now compulsory on (more-or-less) all websites, they’re something that we see an awful lot of, but while they all serve the same broad function, the way they’re implemented and presented varies widely.

Good UX improves SEO

Posted by Ken Groom on Oct 26, 2022 12:20:18 PM

It’s no secret that Google’s algorithm takes into account user experience and good usability as part of a site’s ranking, but what does this actually mean in practical terms?

7 Steps for developing an effective website

Posted by Ken Groom on Oct 19, 2022 4:57:40 PM

Everyone has a website these days so developing one should be straightforward, right? Then why are so many websites so difficult or frustrating to use.

We believe that developing an effective, usable website is highly achievable. Here are our 7 steps to get you there:

‘Virtual back room’ – Getting the most out of remote observation

Posted by Ken Groom on Sep 28, 2022 3:55:07 PM

Given the changes to working practices and the focus on remote working since the beginning of the Covid-19 pandemic, it was important for us to adapt our ‘action-oriented approach’ to these new conditions as well.

How to implement research results

Posted by Ken Groom on Aug 27, 2019 3:28:10 PM

You’ve just completed a research project and have a shiny set of recommendations. You’d like to think that is the hard work done. However, in many organisations the implementation of these recommendations is often the harder part of the battle.

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