One of the good things about being a UX agency is that we get to work on all sorts of different sites – everything from eCommerce to charity sites and public sector sites. To give you a flavour of our projects over the last few months here are some of the clients we have worked with:
Recently we have been working with a start-up business developing a new website. They were working on tight timescales and budgets so it was essential that the research delivered added-value: it went well beyond ‘usability testing’ and significantly informed the strategic USP and brand proposition.
I was talking to one of our clients the other day who said that he was seeing a 94% task completion success on his site – needless to say, he was delighted! This was better than I recalled from testing, so I thought I’d dig back into the reports to see what was happening.
We always recruit our own testers. By doing it ourselves we get more appropriate testers and we can weed out the ones who try to make a career out of being a respondent.
You may have noticed we have been a bit schizophrenic about what we call ourselves. We started life more than 13 years ago as ‘Web Usability Partnership’, became ‘WUP’ about 9 years ago and reverted to ‘Web Usability’ last year. The change back to Web Usability was driven by various factors, including that nobody ever knew how to say ‘WUP’: versions we have heard included ‘woop’, ‘wuup’ and the letters W-U-P. It didn’t help that we weren’t clear about it either…
The world of IT kit changes at one hell of a rate. The first iPhone was launched in 2007 - do you recall the scepticism that greeted the launch? Why would you need a phone to do anything other than make calls? Less than a decade later, now we know. In the same year we bought our first eye tracker: it cost £20,000 and came in a huge suitcase sized flight case. Our latest eye tracker, a Tobii X2-30, cost a fraction of that price and you can put it in your pocket!
“Can I watch the testing remotely?” is a question we keep getting asked. In the past, while possible, this was complicated, unreliable and expensive.
12 years ago, when we started Web Usability, so much in the digital world was new; digital marketing, analytics, UX, SEO to name just a few. However, in the last few years the growth of this digital tool kit has slowed down, with very few recent additions of major significance - a sign of the market maturing. It is refreshing to come across a tool that seems genuinely novel and different.
During 2013 Web Usability has enjoyed working with the Met Office on a wide variety of website, mobile site and app projects, both in the lab and out and about with their business users. We are delighted that the Met Office has been happy with the services we offer and way we work, and has decided to extend the contract for another year.