What is the best type of navigation for your website? With our 15 years of UX experience and many hours spent watching thousands of testers on hundreds of websites here are our thoughts.
Recently, the Nielson Norman Group published an article* reviewing the benefits of individualised personalisation on websites.
Topics: ux consultancy
Developing effective websites often requires organisational change to a culture where people at all levels in the organisation adopt behaviours that make a 'good user experience' an important goal. A good user experience is one where a user achieves their goals and is highly satisfied with the process; it will encourage reuse and recommendation of the site. If the organisation is not focused on providing a good user experience, they will be unable to build an effective web site. Understanding the user experience, through research methods like usability testing, can be a powerful tool in driving the organisational change needed to develop effective websites.
Organisational change is like steering a big ship – hard work and slow to turn.
Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users.
You have probably heard the buzz about chat interfaces and artificial intelligence and how this is the next big thing. In this blog we try and explain what they are and why they probably do matter.
How people interact with your organisation is likely to change radically over the next few years. The maturing of some key technologies, most notably machine learning and conversational interfaces, means your users may no longer be using your website.
I have always been a bit of a fan of Gov.uk. From a citizen’s point of view, it has transformed many aspects of transacting with Government. Whether it is re-taxing the car, applying for a passport or applying for a patent it is now quick and straightforward. Gov.uk clearly deserves many of the plaudits it has received. The principle that users don’t care about which government body a service is being delivered by - they just want the service - is both sensible and user focused.
Most of the research we do on websites is now done during the development stage: thank goodness the days of usability testing just before, or even after, launch is now in the past for the vast bulk of our clients. See User test early - Quicker, better, cheaper outcomes.