Over the years we have worked for a number of charities, all doing amazing things. Optimising online donation journeys is often a key objective of conducting UX research. Arguably, one of the main reasons for a charity to have a website is to generate donations. However, many make the process long winded and laborious.
As UX Consultants, we spend a lot of time watching testers scan content. Very rarely will a tester knuckle down to read, word for word, the text in front of them. Instead they will pick out words that are relevant to them and skip over everything else. We recommend watching five minutes of eyetracking footage if you don’t believe us.
Topics: ux consultancy
What is the best type of navigation for your website? With our 15 years of UX experience and many hours spent watching thousands of testers on hundreds of websites here are our thoughts.
Recently, the Nielson Norman Group published an article* reviewing the benefits of individualised personalisation on websites.
Topics: ux consultancy
Developing effective websites often requires organisational change to a culture where people at all levels in the organisation adopt behaviours that make a 'good user experience' an important goal. A good user experience is one where a user achieves their goals and is highly satisfied with the process; it will encourage reuse and recommendation of the site. If the organisation is not focused on providing a good user experience, they will be unable to build an effective web site. Understanding the user experience, through research methods like usability testing, can be a powerful tool in driving the organisational change needed to develop effective websites.
Organisational change is like steering a big ship – hard work and slow to turn.
Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users.
You have probably heard the buzz about chat interfaces and artificial intelligence and how this is the next big thing. In this blog we try and explain what they are and why they probably do matter.