Agile and UX are not natural bedfellows. Agile is fast-paced, focused on micro-processes and developer-driven. UX, on the other hand can be more time consuming, considers the big picture (i.e. what are users’ goals and can they achieve them) and is externally driven by users.
The best made plans are based on a foundation of user evidence. By understanding what your users want, how they want it and where they go to get it you will more effectively be able to meet their needs.
As we look toward 2021 and, hopefully, the opportunities that await us there, we share some of the ways you could incorporate user insights into your plans.
A number of years ago, I was returning a hire car to Geneva airport and had to fill it with fuel before leaving it. At the petrol station I got out and tried to open the filler flap but could not see how to do this. Assuming there was a release button inside the car I got back in and started hunting around. I looked in all the usual places but without success.
One of the biggest challenges of user research is getting the wider organisation to buy in to the work you are doing.
Back in the day, before April 2011, before the Government Digital Service was launched, public sector websites were pretty much awful.
Discovery user research is a method of identifying user goals, motivations and frustrations. It is the first step we recommend to anyone embarking on a new website build:
A couple of weeks ago, Google announced a forthcoming update to its search algorithm. Although not coming into effect until 2021, there are some important aspects that digital teams should be considering now.