Satisficing: how users browse online

Posted by Lucy Collins on Apr 19, 2022 2:10:00 PM

How we browse the web is determined by a number of different things: what we are trying to find, how high value our search query is, the sort of person that we are.

A/B Testing v UX Research

Posted by Lucy Collins on Mar 9, 2022 4:15:00 PM

 

5 trends to look out for in User Experience for 2022

Posted by Sophie Knight on Feb 4, 2022 4:45:00 PM

Regardless of the industry a business operates in, the online user journey will most likely look significantly different today than it did at the start of March 2020. The user has relied perhaps more notably than ever on the digital experience. Equally the digital experience has adapted alongside the pandemic in response to remote working and increased time online in our own homes. This has prompted more sectors to be user-led and accessible; 2022 will hopefully be a year for expanding this further. So, what are the trends for 2022 to look out for and to adapt into your New Year digital goals? 

Website navigation: how do I choose?

Posted by Lucy Collins on Aug 13, 2021 12:13:00 PM

What is the best type of navigation for your website? With our 15 years of UX experience and many hours spent watching thousands of testers on hundreds of websites here are our thoughts.

Website development: biggest pitfalls to avoid

Posted by Lucy Collins on Jul 9, 2021 1:51:50 PM

Over the years we have seen quite a lot of websites. Some good, some bad and some downright unusable.

How to build a great website: our 7 step process

Posted by Lucy Collins on Jul 5, 2021 11:55:08 AM

Are you embarking on developing a new website? Follow our 7 step guide to ensure the finished product is loved by all your users.

Getting user feedback on marketing campaigns

Posted by Lucy Collins on Jun 24, 2021 2:12:53 PM

Feedback from users should be constant. To be a truly customer-led or user-centred organisation there needs to exist a consistent feedback loop that sends insight from users back into the business.

Joining the Web Usability team as a UX novice: what does the term UX mean to me?

Posted by Sophie Knight on Jun 17, 2021 11:52:31 AM

Firstly, introductions. My name is Sophie and I have recently joined the Web Usability team as their Marketing and Recruitment Executive. With a Creative Industries background but no prior experience in the User Experience field, it is a challenging but exciting time for myself as I navigate into the world of UX.

Are we using the term UX correctly?

Posted by Lucy Collins on Jun 9, 2021 2:51:26 PM

For many years we have referred to ourselves as UX agency. However, over time the term has been adopted and co-opted to mean a multitude of different things to different people. So we wanted to clarify what UX means to us.

Agile & UX

Posted by Lucy Collins on Jan 26, 2021 11:17:00 AM

Agile and UX are not natural bedfellows. Agile is fast-paced, focused on micro-processes and developer-driven. UX, on the other hand can be more time consuming, considers the big picture (i.e. what are users’ goals and can they achieve them) and is externally driven by users.

Want to know more?

If you’d like to talk to someone about how you can optimise your digital media with user research and advice, please get in touch!

We would love to hear from you.

Contact us

Subscribe Here!

Recent Posts