How to identify your users’ top tasks

Posted by Lucy Collins on Feb 6, 2023 9:15:00 AM

Most people come to most websites with a clear goal in mind:

Good UX improves SEO

Posted by Ken Groom on Oct 26, 2022 12:20:18 PM

It’s no secret that Google’s algorithm takes into account user experience and good usability as part of a site’s ranking, but what does this actually mean in practical terms?

7 Steps for developing an effective website

Posted by Ken Groom on Oct 19, 2022 4:57:40 PM

Everyone has a website these days so developing one should be straightforward, right? Then why are so many websites so difficult or frustrating to use.

We believe that developing an effective, usable website is highly achievable. Here are our 7 steps to get you there:

10 UX research methods and when to use them

Posted by Sophie Knight on Sep 22, 2022 9:00:00 AM

Gaining input from users is an essential part of developing an effective digital service. There are lots of methods available to you to do this but how do you know which is the right one to use?  

Bringing people together with user evidence: 3 step process

Posted by Lucy Collins on Jun 8, 2022 12:34:00 PM

A successful website relies on more than just the people in the digital team. Marketing, product, policy and many other departments will have a role to play.

Satisficing: how users browse online

Posted by Lucy Collins on Apr 19, 2022 2:10:00 PM

How we browse the web is determined by a number of different things: what we are trying to find, how high value our search query is, the sort of person that we are.

A/B Testing v UX Research

Posted by Lucy Collins on Mar 9, 2022 4:15:00 PM


We sometimes come across clients who argue that they don’t need to do any UX testing because they undertake A/B or multivariate testing. They say that these approaches provide hard evidence of what actually works. It is hard to argue with “We made this change and there was a 10% uplift in sales”.

Card sorting - is it always useful?

Posted by Peter Collins on Mar 2, 2022 1:00:00 PM

Having been approached by a large national charity to develop a new information architecture for their website, we were about to suggest a traditional user-centred approach - open card sorting followed by iterative testing of a prototype - when we learnt that the client had already experienced a card sorting exercise, along with usability testing, carried out by another agency.

5 trends to look out for in User Experience for 2022

Posted by Sophie Knight on Feb 4, 2022 4:45:00 PM

Regardless of the industry a business operates in, the online user journey will most likely look significantly different today than it did at the start of March 2020. The user has relied perhaps more notably than ever on the digital experience. Equally the digital experience has adapted alongside the pandemic in response to remote working and increased time online in our own homes. This has prompted more sectors to be user-led and accessible; 2022 will hopefully be a year for expanding this further. So, what are the trends for 2022 to look out for and to adapt into your New Year digital goals? 

Website navigation: how do I choose?

Posted by Lucy Collins on Aug 13, 2021 12:13:00 PM

What is the best type of navigation for your website? With our 15 years of UX experience and many hours spent watching thousands of testers on hundreds of websites here are our thoughts.

Want to know more?

If you’d like to talk to someone about how you can optimise your digital media with user research and advice, please get in touch!

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