Website development: biggest pitfalls to avoid

Posted by Lucy Collins on Jul 9, 2021 1:51:50 PM

Over the years we have seen quite a lot of websites. Some good, some bad and some downright unusable.

How to build a great website: our 7 step process

Posted by Lucy Collins on Jul 5, 2021 11:55:08 AM

Are you embarking on developing a new website? Follow our 7 step guide to ensure the finished product is loved by all your users.

Getting user feedback on marketing campaigns

Posted by Lucy Collins on Jun 24, 2021 2:12:53 PM

Feedback from users should be constant. To be a truly customer-led or user-centred organisation there needs to exist a consistent feedback loop that sends insight from users back into the business.

Joining the Web Usability team as a UX novice: what does the term UX mean to me?

Posted by Sophie Knight on Jun 17, 2021 11:52:31 AM

Firstly, introductions. My name is Sophie and I have recently joined the Web Usability team as their Marketing and Recruitment Executive. With a Creative Industries background but no prior experience in the User Experience field, it is a challenging but exciting time for myself as I navigate into the world of UX.

Are we using the term UX correctly?

Posted by Lucy Collins on Jun 9, 2021 2:51:26 PM

For many years we have referred to ourselves as UX agency. However, over time the term has been adopted and co-opted to mean a multitude of different things to different people. So we wanted to clarify what UX means to us.

Agile & UX

Posted by Lucy Collins on Jan 26, 2021 11:17:00 AM

Agile and UX are not natural bedfellows. Agile is fast-paced, focused on micro-processes and developer-driven. UX, on the other hand can be more time consuming, considers the big picture (i.e. what are users’ goals and can they achieve them) and is externally driven by users.

Website navigation: how do I choose?

Posted by Lucy Collins on Dec 1, 2020 12:13:00 PM

What is the best type of navigation for your website? With our 15 years of UX experience and many hours spent watching thousands of testers on hundreds of websites here are our thoughts.

How to identify and prioritise your users’ goals

Posted by Lucy Collins on Nov 25, 2020 1:26:31 PM

The best made plans are based on a foundation of user evidence. By understanding what your users want, how they want it and where they go to get it you will more effectively be able to meet their needs.

How to involve users in your 2021 plans

Posted by Lucy Collins on Nov 4, 2020 2:09:00 PM

As we look toward 2021 and, hopefully, the opportunities that await us there, we share some of the ways you could incorporate user insights into your plans.

Thoughts from the MD: Conventions are your friends

Posted by Peter Collins on Oct 6, 2020 12:30:00 PM

A number of years ago, I was returning a hire car to Geneva airport and had to fill it with fuel before leaving it. At the petrol station I got out and tried to open the filler flap but could not see how to do this. Assuming there was a release button inside the car I got back in and started hunting around. I looked in all the usual places but without success.

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