Web Usability Blog

How we browse the web is determined by a number of different things: what we are trying to find, how high value our search query is, the sort of person that we are.

Regardless of the industry a business operates in, the online user journey will most likely look significantly different today than it did at the start of March 2020. The user has relied perhaps more notably than ever on the digital experience. Equally the digital experience has adapted alongside the pandemic in response to remote working and increased time online in our own homes. This has prompted more sectors to be user-led and accessible; 2022 will hopefully be a year for expanding this further. So, what are the trends for 2022 to look out for and to adapt into your New Year digital goals? 

What is the best type of navigation for your website? With our 15 years of UX experience and many hours spent watching thousands of testers on hundreds of websites here are our thoughts.

Over the years we have seen quite a lot of websites. Some good, some bad and some downright unusable.

Are you embarking on developing a new website? Follow our 7 step guide to ensure the finished product is loved by all your users.

Feedback from users should be constant. To be a truly customer-led or user-centred organisation there needs to exist a consistent feedback loop that sends insight from users back into the business.

Firstly, introductions. My name is Sophie and I have recently joined the Web Usability team as their Marketing and Recruitment Executive. With a Creative Industries background but no prior experience in the User Experience field, it is a challenging but exciting time for myself as I navigate into the world of UX.

For many years we have referred to ourselves as UX agency. However, over time the term has been adopted and co-opted to mean a multitude of different things to different people. So we wanted to clarify what UX means to us.

Agile and UX are not natural bedfellows. Agile is fast-paced, focused on micro-processes and developer-driven. UX, on the other hand can be more time consuming, considers the big picture (i.e. what are users’ goals and can they achieve them) and is externally driven by users.