Web Usability Blog

How to implement research results

Posted by Dr Ken Groom on Aug 27, 2019 3:28:10 PM

You’ve just completed a research project and have a shiny set of recommendations. You’d like to think that is the hard work done. However, in many organisations the implementation of these recommendations is often the harder part of the battle.

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Topics: UX consultancy, Usability Testing

Why you should usability test multiple versions of your site

Posted by Lucy Collins on Jul 17, 2019 3:07:00 PM

Most of the research we do on websites is now done during the development stage: thank goodness the days of usability testing just before, or even after, launch is now in the past for the vast bulk of our clients. See User test early - Quicker, better, cheaper outcomes.

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Topics: UX consultancy, User Insights, Usability Testing

UI design conventions: beauty sites

Posted by Lucy Collins on Jul 15, 2019 1:49:10 PM

As the web has grown up, a number of user interface design conventions have established themselves.

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Topics: UX consultancy

Satisficing: how users browse online

Posted by Lucy Collins on Jun 13, 2019 5:06:13 PM

How we browse the web is determined by a number of different things: what we are trying to find, how high value our search query is, the sort of person that we are.

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Topics: UX consultancy

Digital persona template

Posted by Lucy Collins on Jun 6, 2019 5:19:00 PM

Download your free persona templates

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Topics: UX consultancy, Personas

Optimising your online donation journey

Posted by Lucy Collins on Apr 11, 2019 3:17:14 PM

Over the years we have worked for a number of charities, all doing amazing things. Optimising online donation journeys is often a key objective of conducting UX research. Arguably, one of the main reasons for a charity to have a website is to generate donations. However, many make the process long winded and laborious.

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Topics: UX consultancy, Usability Testing

A/B Testing v UX Research

Posted by Lucy Collins on Apr 8, 2019 4:15:00 PM

 

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Topics: UX consultancy, Usability Testing

Writing content for the web: UX best practices

Posted by Lucy Collins on Mar 1, 2019 4:40:55 PM

As UX Consultants, we spend a lot of time watching testers scan content. Very rarely will a tester knuckle down to read, word for word, the text in front of them. Instead they will pick out words that are relevant to them and skip over everything else. We recommend watching five minutes of eyetracking footage if you don’t believe us.

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Topics: UX consultancy

Website navigation: how do I choose?

Posted by Lucy Collins on Jan 2, 2019 12:13:16 PM

What is the best type of navigation for your website? With our 15 years of UX experience and many hours spent watching thousands of testers on hundreds of websites here are our thoughts.

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Topics: UX consultancy, Usability Testing

Individualised personalisation: Show users what they want

Posted by Lucy Collins on Oct 3, 2018 3:04:41 PM

Recently, the Nielson Norman Group published an article* reviewing the benefits of individualised personalisation on websites.

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Topics: UX consultancy

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