Web Usability Blog

Over the years we have seen quite a lot of websites. Some good, some bad and some downright unusable.

Are you embarking on developing a new website? Follow our 7 step guide to ensure the finished product is loved by all your users.

Feedback from users should be constant. To be a truly customer-led or user-centred organisation there needs to exist a consistent feedback loop that sends insight from users back into the business.

Firstly, introductions. My name is Sophie and I have recently joined the Web Usability team as their Marketing and Recruitment Executive. With a Creative Industries background but no prior experience in the User Experience field, it is a challenging but exciting time for myself as I navigate into the world of UX.

For many years we have referred to ourselves as UX agency. However, over time the term has been adopted and co-opted to mean a multitude of different things to different people. So we wanted to clarify what UX means to us.

Agile and UX are not natural bedfellows. Agile is fast-paced, focused on micro-processes and developer-driven. UX, on the other hand can be more time consuming, considers the big picture (i.e. what are users’ goals and can they achieve them) and is externally driven by users.

The best made plans are based on a foundation of user evidence. By understanding what your users want, how they want it and where they go to get it you will more effectively be able to meet their needs.

As we look toward 2021 and, hopefully, the opportunities that await us there, we share some of the ways you could incorporate user insights into your plans.

A number of years ago, I was returning a hire car to Geneva airport and had to fill it with fuel before leaving it. At the petrol station I got out and tried to open the filler flap but could not see how to do this. Assuming there was a release button inside the car I got back in and started hunting around. I looked in all the usual places but without success.

One of the biggest challenges of user research is getting the wider organisation to buy in to the work you are doing.