Web Usability Blog

Building a great information architecture

Posted by Lucy Collins on Nov 2, 2018 5:21:58 PM

A solid information architecture (IA) is the bedrock of a good website. IA focuses on the structuring, organisation and labelling of website content to enable users, who arrive at the home page, to meet their goals and complete tasks as quickly and easily as possible.

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Topics: Info Architecture

Personas: what are they and how can you use them

Posted by Peter Collins on Sep 18, 2018 12:43:54 PM
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Topics: ux consultancy, usability, Blog, User Insights, Info Architecture, Usability Testing

Information architecture performs better in real life than in testing

Posted by Lucy Collins on Jun 23, 2016 3:25:10 PM

I was talking to one of our clients the other day who said that he was seeing a 94% task completion success on his site – needless to say, he was delighted! This was better than I recalled from testing, so I thought I’d dig back into the reports to see what was happening.

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Topics: ux consultancy, usability, Blog, News, User Insights, Views and News, Info Architecture

Card sorting - is it always useful?

Posted by Peter Collins on Sep 14, 2013 9:58:21 PM

Having been approached by a large national charity to develop a new information architecture for their website, we were about to suggest a traditional user-centred approach - open card sorting followed by iterative testing of a prototype - when we learnt that the client had already experienced a card sorting exercise, along with usability testing, carried out by another agency.

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Topics: ux consultancy, Info Architecture

User test early - quicker, better, cheaper outcomes

Posted by Sarah Burton Taylor on Feb 19, 2012 3:53:22 PM

We want to undertake projects for clients that will save them money and maximise the success of the project. However, mostly we end up testing websites when they're live; usually there's been no user research or testing beforehand, and all the design and build costs have been incurred. That's not an issue if the site is coming up for redevelopment (when the research will inform the new site), but often these are sites that have only been recently launched (or re-launched), meaning there's no spare budget for revisions. If the site works perfectly and achieves its aims then fine, but regrettably that's rarely the case. Occasionally we get to test sites just before launch, which means that some revisions can be made to increase site efficiency and effectiveness. However, often, the testing surfaces fundamental issues about the site that would ideally require a significant rethink. Either way, there's often limited budget and time to launch a site that delivers a good user experience and good outcomes for the site owner.

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Topics: usability, Info Architecture, Usability Testing

User goals are different on mobile web sites

Posted by Peter Collins on Sep 12, 2011 4:37:49 PM

We have recently been looking at testing websites on mobile devices. While most sites are still in Jakob Nielsen's 3 classes of mobile user experience i.e.  horrible, bad or impoverished, where site owners have taken the trouble to develop mobile sites they can be quite good (e.g. BBC, Facebook, Google Maps, etc.) However, to have an effective mobile website, usability is only half (albeit an important half) of the story.

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Topics: usability, Mobile Usability, Usability Expert Advice, Info Architecture, Usability Testing

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