Web Usability Blog

Dr Sarah Burton Taylor

Recent Posts

Remote mobile usability testing

Posted by Dr Sarah Burton Taylor on May 26, 2020 10:26:00 AM

Remote usability testing is nothing new. For international clients and hard to reach audiences, remote testing has been a valuable testing approach used by many for years.

Read More

Topics: Usability Testing

Digital exclusion and online accessibility

Posted by Dr Sarah Burton Taylor on May 22, 2020 8:45:00 AM

Working in the digital industry, it is very easy to forget that not everyone is technologically competent and totally reliant on/ addicted to the World Wide Web.

Read More

Topics: Accessibility

How to move your customer journey exclusively online

Posted by Dr Sarah Burton Taylor on May 12, 2020 10:52:29 AM

Until very recently, how we engaged with brands and organisations normally spanned a multitude of touchpoints – online, in store, telephone, email and social media. As stores have shut and customer service centres shifted more heavily to digital solutions, the online touchpoint has become, in many cases, the only touchpoint.

Read More

Topics: User Insights

Cost effective ways to get user feedback in lockdown

Posted by Dr Sarah Burton Taylor on Apr 30, 2020 10:41:54 AM

A recent study by Econsultancy, which collected data from 849 UK brands, found that 90% of organisations are delaying or reviewing their budget commitments as a result of the pandemic.

Read More

Topics: Usability Testing, Coronavirus

How COVID-19 is causing accelerated digital transformation

Posted by Dr Sarah Burton Taylor on Apr 6, 2020 5:01:26 PM

As the pandemic continues and our way of life changes and evolves to cope, it is interesting to think what the world will look like once we are out the other end of this (and we will get there!).

Read More

The different types of UX knowledge

Posted by Dr Sarah Burton Taylor on Feb 5, 2020 11:44:58 AM

Knowledge comes in different types. When conducting UX research, the type of knowledge you are trying to tap into is important as it will determine:

Read More

Topics: UX consultancy

Bringing your personas to life

Posted by Dr Sarah Burton Taylor on Sep 20, 2019 12:55:17 PM

Personas bring the user alive. They are 'archetypal' users - telling stories about users to give everyone in the organisation a collective understanding of who the users are and what they want.

Read More

Topics: Personas

What is the purpose of usability testing

Posted by Dr Sarah Burton Taylor on May 24, 2019 11:13:39 AM

Usability testing is the best way to find out if your site is effective – that is, will it work with real users and help you achieve your online goals. Watching real users interacting with a site or app (both in development and live) is the best way to understand the issues that interfere with a good user experience; it also forces those with responsibility for the site or app to ‘walk in the users’ shoes’ – often an unsettling experience!

Read More

Topics: Usability Testing

Recruiting testers for usability testing

Posted by Dr Sarah Burton Taylor on May 20, 2019 4:44:28 PM

Conducting good usability testing relies on recruiting the right testers. With 17 years of usability recruitment under her belt, our recruitment manager, Avril, shares her top tips...

Read More

Topics: Usability Testing

How to write a usability script

Posted by Dr Sarah Burton Taylor on May 8, 2019 10:58:00 AM

To start with let’s talk about terminology – we prefer to talk about a usability guide not a script. Script suggests a rigid inflexible structure – a list of things that you are going to fire at the tester.

Read More

Topics: Usability Testing

Want to know more?

If you’d like to talk to someone about how you can optimise your digital media with user research and advice, please get in touch!

We would love to hear from you.

Contact us

 

Subscribe Here!

Recent Posts