Dr Sarah Burton Taylor

Recent Posts

What is the purpose of usability testing

Posted by Dr Sarah Burton Taylor on Dec 10, 2021 11:18:37 AM

Usability testing is the best way to find out if your site is effective – that is, will it work with real users and help you achieve your online goals. Watching real users interacting with a site or app (both in development and live) is the best way to understand the issues that interfere with a good user experience; it also forces those with responsibility for the site or app to ‘walk in the users’ shoes’ – often an unsettling experience!

Usability testing facilitation top tips

Posted by Dr Sarah Burton Taylor on Nov 22, 2021 3:16:47 PM

Facilitating usability testing can be a daunting prospect. How can I get through all these tasks, stay on time and listen to what the tester is saying?

“We need more research now, not less“

Posted by Dr Sarah Burton Taylor on Sep 8, 2020 5:15:10 PM

“We need more research now, not less”. These are the words of the leading UX consultancy Nielsen Norman Group (NNg). As UX insight specialists we obviously agree with these sentiments. NNg comments “Lots of teams have decided to hold off on doing previously planned research projects, but I believe this is a time for more research, not less. User research is a form of risk reduction, and the greater the risk (for example, because of rapid change), the more you need that risk reduced.”

Remote mobile usability testing

Posted by Dr Sarah Burton Taylor on May 26, 2020 10:26:00 AM

Remote usability testing is nothing new. For international clients and hard to reach audiences, remote testing has been a valuable testing approach used by many for years.

How to move your customer journey exclusively online

Posted by Dr Sarah Burton Taylor on May 12, 2020 10:52:29 AM

Until very recently, how we engaged with brands and organisations normally spanned a multitude of touchpoints – online, in store, telephone, email and social media. As stores have shut and customer service centres shifted more heavily to digital solutions, the online touchpoint has become, in many cases, the only touchpoint.

Cost effective ways to get user feedback in lockdown

Posted by Dr Sarah Burton Taylor on Apr 30, 2020 10:41:54 AM

A recent study by Econsultancy, which collected data from 849 UK brands, found that 90% of organisations are delaying or reviewing their budget commitments as a result of the pandemic.

How COVID-19 is causing accelerated digital transformation

Posted by Dr Sarah Burton Taylor on Apr 6, 2020 5:01:26 PM

As the pandemic continues and our way of life changes and evolves to cope, it is interesting to think what the world will look like once we are out the other end of this (and we will get there!).

The different types of UX knowledge

Posted by Dr Sarah Burton Taylor on Feb 5, 2020 11:44:58 AM

Knowledge comes in different types. When conducting UX research, the type of knowledge you are trying to tap into is important as it will determine:

Bringing your personas to life

Posted by Dr Sarah Burton Taylor on Sep 20, 2019 12:55:17 PM

Personas bring the user alive. They are 'archetypal' users - telling stories about users to give everyone in the organisation a collective understanding of who the users are and what they want.

Recruiting testers for usability testing

Posted by Dr Sarah Burton Taylor on May 20, 2019 4:44:28 PM

Conducting good usability testing relies on recruiting the right testers. With 17 years of usability recruitment under her belt, our recruitment manager, Avril, shares her top tips...

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