Quirk over usability – why the Zara online shopping experience is frustrating so many users

Posted by Sophie Knight on Jul 15, 2021 1:38:32 PM

I recently took a trip onto the Zara website. It is a trip I take often, but sadly, never without frustration. I was looking for a dress for an event that I was attending. With clear goals of my own in mind, I realised how hard it actually was to achieve these goals quickly and seamlessly.

Multi-lingual user research

Posted by Lucy Collins on Jun 4, 2021 3:12:50 PM

The UK is a wonderfully diverse and multicultural place. As much as 8% of the UK population, some 5.3 million people, report their first language is not English.

How to identify and prioritise your users’ goals

Posted by Lucy Collins on Nov 25, 2020 1:26:31 PM

The best made plans are based on a foundation of user evidence. By understanding what your users want, how they want it and where they go to get it you will more effectively be able to meet their needs.

How to involve users in your 2021 plans

Posted by Lucy Collins on Nov 4, 2020 2:09:00 PM

As we look toward 2021 and, hopefully, the opportunities that await us there, we share some of the ways you could incorporate user insights into your plans.

How to move your customer journey exclusively online

Posted by Dr Sarah Burton Taylor on May 12, 2020 10:52:29 AM

Until very recently, how we engaged with brands and organisations normally spanned a multitude of touchpoints – online, in store, telephone, email and social media. As stores have shut and customer service centres shifted more heavily to digital solutions, the online touchpoint has become, in many cases, the only touchpoint.

Discovery research: what is the correct methodology?

Posted by Lucy Collins on Jan 16, 2020 4:07:43 PM

We had to have a plumber round the other day. Watching him at work (and pestering him with plenty of annoying questions) it quickly became apparent how much of his knowledge was subconscious. Decades of grovelling around under sinks and fiddling with boilers had ingrained these skills and expertise so deep in his brain that he often couldn’t articulate precisely what he was doing.

Why you should usability test multiple versions of your site

Posted by Lucy Collins on Jul 17, 2019 3:07:00 PM

Most of the research we do on websites is now done during the development stage: thank goodness the days of usability testing just before, or even after, launch is now in the past for the vast bulk of our clients. See User test early - Quicker, better, cheaper outcomes.

Personas: what are they and how can you use them

Posted by Peter Collins on Sep 18, 2018 12:43:54 PM

How can you use a chatbot?

Posted by Lucy Collins on Feb 1, 2018 2:52:02 PM

Booking airline tickets, getting a mortgage, designing trainers or reading favourite news, chatbots are being used by customers for all sorts of things. But how might your organisation use one and where should you start?

Chatbot - user research and testing would make them better

Posted by Lucy Collins on Feb 1, 2018 2:36:37 PM

Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users.

Want to know more?

If you’d like to talk to someone about how you can optimise your digital media with user research and advice, please get in touch!

We would love to hear from you.

Contact us

Subscribe Here!

Recent Posts