Web Usability Blog

Personas: what are they and how can you use them

Posted by Peter Collins on Sep 18, 2018 12:43:54 PM
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Topics: UX consultancy, usability, User Insights, Information Architecture, Usability Testing

How can you use a chatbot?

Posted by Lucy Collins on Feb 1, 2018 2:52:02 PM

Booking airline tickets, getting a mortgage, designing trainers or reading favourite news, chatbots are being used by customers for all sorts of things. But how might your organisation use one and where should you start?

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Topics: Chatbots, Machine Learning, User Insights

Chatbot - user research and testing would make them better

Posted by Lucy Collins on Feb 1, 2018 2:36:37 PM

Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users.

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Topics: UX consultancy, usability, Chatbots, Machine Learning, User Insights, Views and News, Usability Testing

Is your website redundant?

Posted by Peter Collins on Feb 1, 2018 1:28:21 PM

How people interact with your organisation is likely to change radically over the next few years. The maturing of some key technologies, most notably machine learning and conversational interfaces, means your users may no longer be using your website.

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Topics: UX consultancy, usability, Usability Expert Advice, User Insights

University web sites - can they be usable?

Posted by Lucy Collins on Sep 4, 2017 10:21:12 AM

Over the years we have undertaken usability testing on several University websites. I have blogged before about why so many University sites are so unusable, and concluded that the problems are primarily organisational not technical. Our recent experience seems to confirm that this is still the case.

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Topics: usability, User Insights, Usability Testing

Gov.uk doesn’t work for some users

Posted by Peter Collins on Jul 10, 2017 3:09:20 PM

I have always been a bit of a fan of Gov.uk. From a citizen’s point of view, it has transformed many aspects of transacting with Government. Whether it is re-taxing the car, applying for a passport or applying for a patent it is now quick and straightforward. Gov.uk clearly deserves many of the plaudits it has received. The principle that users don’t care about which government body a service is being delivered by - they just want the service - is both sensible and user focused.

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Topics: UX consultancy, Usability Expert Advice, User Insights, Usability Testing

You see what you expect to see…

Posted by Lucy Collins on Jun 26, 2017 12:42:50 PM

I have a confession to make – one that is a bit embarrassing. As a researcher, I know you must not trust your own opinions but should look at the evidence, because often our instinctive view of world - or of people’s behaviour – is wrong!

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Topics: usability, Usability Expert Advice, User Insights, Usability Testing

Alzheimer’s Society new web site

Posted by Peter Collins on Jan 27, 2017 1:50:57 PM

Web Usability has been heavily involved in helping to develop a new website for the Alzheimer’s Society that has just been launched. We are very chuffed with this and think the Society’s web team and their design agency have done an amazing job. Take a look at www.alzheimers.org.uk.

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Topics: usability, User Insights, Usability Testing

Avoid mediocrity - test more than one version

Posted by Lucy Collins on Dec 19, 2016 3:07:57 PM

Most of the research we do on websites is now done during the development stage: thank goodness the days of usability testing just before, or even after, launch is now in the past for the vast bulk of our clients. See User test early - Quicker, better, cheaper outcomes.

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Topics: UX consultancy, usability, User Insights, Usability Testing

KISS - Keep it simple stupid

Posted by Lucy Collins on Dec 1, 2016 12:44:49 PM

Panic call from an 87 year old relative of mine last week – the TV had stopped working! For 87 she is pretty hale and hearty, she lives independently, drives, goes out walking the dog each day and attends lots of WI, Probus and U3A events so she is not stupid – indeed probably well above average for her age. However the TV had beaten her.

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Topics: usability, Usability Expert Advice, User Insights

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