I recently took a trip onto the Zara website. It is a trip I take often, but sadly, never without frustration. I was looking for a dress for an event that I was attending. With clear goals of my own in mind, I realised how hard it actually was to achieve these goals quickly and seamlessly.
Your digital presence is more important than ever and we are pleased to be able to continue to serve our customers and all their UX requirements.
How many times have you tried using a website that just makes you want to give up? Either they just don't work, you can't find what you're looking for or the the company in question does not meet your expectation of share your values.
Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users.
I recall being taught about features & benefits in the marketing part of my MBA. We were told nobody wants a drill - they want a hole. The drill is just a means to an end, so you have to talk about the benefits of the hole not the features of the drill.
Martha Lane Fox wrote a thoughtful (as ever) piece in The Sunday Times last weekend in which she talks about spreading "digital skills to unite the nation". In the wake of the Brexit vote she argues for an inclusion agenda in which the 12.6 million adults in the UK with no digital skills must have access to high quality and affordable internet infrastructure. She concludes by saying that "tech used well can unite everyone – not just the metropolitan elite".
Recently we have been working with a start-up business developing a new website. They were working on tight timescales and budgets so it was essential that the research delivered added-value: it went well beyond ‘usability testing’ and significantly informed the strategic USP and brand proposition.
I was talking to one of our clients the other day who said that he was seeing a 94% task completion success on his site – needless to say, he was delighted! This was better than I recalled from testing, so I thought I’d dig back into the reports to see what was happening.