Changing attitudes in an organisation through user research

Posted by Lucy Collins on Sep 4, 2013 6:05:36 PM
Lucy Collins

User research isn’t only useful in identifying issues on a site, but a great way to change the way in which an organisation works and thinks about their customers. Web Usability worked with Cancer Research UK to design their new masthead Information Architecture, and with their skills and expertise conducted several workshops, each with up to 30 key stakeholders to gain buy in and support for their site strategy.

Nicola O’Connor (Digital Content Strategy Specialist) commented “The project has been a catalyst for moving the organisation to a truly user-centred approach”

Read how Web Usability changed Cancer Research UK’s thinking

Topics: UX consultancy, Views and News, Usability Testing

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