Web Usability Blog

When eye tracking is really useful

Posted by Lucy Collins on Jan 14, 2011 8:51:01 PM

Having recently acquired a shiny new (and very expensive) eyetracker we were keen to understand how best to use it. So we sent one of our staff off on a suitable training course. Our chap came back with lots of good new approaches and techniques but what surprised me was that no mention had been made of what I see as the single biggest benefit.

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Topics: usability, Usability Expert Advice, Usability Testing

Using filters and facets in sale time

Posted by Sarah Burton Taylor on Jan 12, 2011 1:23:21 PM

Graham Charlton's interesting article for eConsultancy (How retailers make January sales easier for customers, posted 5th January 2011) made us think how different user behaviour can be during sale times. Users are more inclined to be in browse mode, browsing the sale items with no specific requirements in mind, but keen to hunt down a bargain. Conversely, they may have pre-researched their sales requirements and be very specific in their search - looking for a specific electrical item at a discount or a particular dress for a special occasion for example. They therefore want to be able to be as broad or as specific as they choose when filtering sale products.

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Topics: usability, Views and News, Usability Testing

Don't put 'Search' in a search box

Posted by Peter Collins on Dec 20, 2010 11:26:30 AM

It is noticeable when observing user testing sessions, that some users are reluctant to enter text in search boxes if it already contains some text e.g. the word 'Search'. Our advice is that, like Google, the search box should be empty. However, we are often told by clients, with words in their search boxes, that they have been advised this is necessary to comply with accessibility guidelines.

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Topics: usability, Usability Expert Advice

When will users look on the right side of a web page?

Posted by Peter Collins on Dec 4, 2010 1:31:11 PM

Regular watchers of usability testing sessions will be very aware that users rarely appear to look on the right hand side of the page. Often sites will put information that is key to a user journey on the right of the page that gets missed. On a site we tested recently what was, in effect, the main navigation was on the right hand side of the page and users struggled to find it.

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Topics: usability, Usability Expert Advice, Usability Testing

Why reports won't improve your website

Posted by Peter Collins on Nov 16, 2010 4:13:31 PM

"Just conducting a usability test or producing a list of recommendations won't guarantee change in a design". Spool (2003)

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Topics: Usability Expert Advice

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