Lucy Collins

Lucy Collins

Recent Posts

Usability testing increases eCommerce conversion rates

Posted by Lucy Collins on Jul 1, 2020 3:09:03 PM

Since lockdown began, the UK has seen a 200% increase in online sales in the home and leisure sector.Spending on media and entertainment, home & garden, health & beauty, pet care and home office supplies has clearly been keeping many of us busy and helping many businesses to keep going in challenging economic times.

Discovery research answers all your business questions

Posted by Lucy Collins on Jun 18, 2020 4:04:30 PM

Discovery user research is a method of identifying user goals, motivations and frustrations. It is the first step we recommend to anyone embarking on a new website build:

Google focuses on user experience

Posted by Lucy Collins on Jun 12, 2020 1:59:49 PM

A couple of weeks ago, Google announced a forthcoming update to its search algorithm. Although not coming into effect until 2021, there are some important aspects that digital teams should be considering now.

Get it right first time: rapid UX in an ever-changing world

Posted by Lucy Collins on Mar 27, 2020 4:27:17 PM

Keeping up with the COVID-19 situation is a challenge. As the state-of-play changes on an hourly basis and new restrictions keep coming in, there is no time for businesses to adjust and spend the time they would normally have to develop the services their users need.

The benefits of remote UX

Posted by Lucy Collins on Mar 20, 2020 5:10:55 PM

Our move to a virtual existence during these interesting times has revealed a number of unexpected things.

When to do user research

Posted by Lucy Collins on Jan 23, 2020 3:11:40 PM

When building a new website or redeveloping your existing one there are a number of milestone where you should be involving your users.

What is UX?

Posted by Lucy Collins on Jan 21, 2020 4:29:05 PM

User experience (UX) is defined by the Oxford Dictionary as “the overall experience of a person using a product, especially in terms of how easy or pleasing it is to use”.

Why it is so hard to build a successful B2B website?

Posted by Lucy Collins on Jan 9, 2020 3:55:37 PM

Over the last 18 years we’ve had the pleasure of working with a diverse range of clients, from eCommerce to financial services to charities to government bodies.

The dog ate my passport: my experience of Gov.uk

Posted by Lucy Collins on Jan 7, 2020 4:04:36 PM

Just before Christmas, my dog ate my passport.

World Usability Day 2019: Aligning your values

Posted by Lucy Collins on Nov 14, 2019 2:15:05 PM

On World Usability Day, we are celebrating this year's theme: Designing for the future we want.

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