Web Usability Blog

Website analytics are great at telling you where there is a problem on your site.

What is a content audit and why should you conduct one?

A content audit is an opportunity to understand what content you have on your site and how well it is performing. Content audits can be conducted for a number of reasons:

There are times we are asked to test websites just after launch in order to “validate“ the design.

Most of the research we do on websites is now done during the development stage: thank goodness the days of usability testing just before, or even after, launch is now in the past for the vast bulk of our clients. See User test early - Quicker, better, cheaper outcomes.

As the web has grown up, a number of user interface design conventions have established themselves.

All websites should be accessible to disabled users, not only for ethical and commercial considerations, but also for legal. The Equality Act 2010 (EQA) prohibits discrimination from providers of services, good and facilities (EQA Section 21(1)). In 2011 the Human Rights Commission published a Statutory Code of Practice for "Services, public functions and associations" under the EQA explicitly stating that commercial websites are included in the scope of the EQA for the provision of services.

Your website should be usable and accessible for everyone. Testing with disabled users is essential to achieve a comprehensive accessibility evaluation of your website.

Download your free persona templates

How many times has a report landed on your desk, you’ve given it a cursory glance then left it there to gather dust? Whilst reports are a valuable way to document findings of usability testing, on their own they will have limited impact. However, by combining said report with a rigorous buy in process, you will get many more members of your organisation on board and have a far easier job implementing your research findings.

Although qualitative usability testing is only undertaken with a small numbers of testers, there is still bags of valuable insight that can be gleaned from these sessions. Once these issues are addressed, it will not only help you improve your user experience but also increase your site success.  To ensure you are getting the most from your research (and for your money), here are our tips for top analysis