Satisficing: how users browse online

Posted by Lucy Collins on Apr 19, 2022 2:10:00 PM

How we browse the web is determined by a number of different things: what we are trying to find, how high value our search query is, the sort of person that we are.

Why you should watch usability testing live

Posted by Lucy Collins on Apr 1, 2022 11:35:00 AM

The number one piece of advice we can give anyone embarking on a user research project, is for you and your colleagues to watch it live, as it happens.

Accessibility: universality not disability

Posted by Lucy Collins on Mar 23, 2022 2:07:00 PM

Accessibility is about universality, not disability. It is about making sure as many people as possible, no matter their physical location or ability, can access your content.

A/B Testing v UX Research

Posted by Lucy Collins on Mar 9, 2022 4:15:00 PM

 

5 trends to look out for in User Experience for 2022

Posted by Sophie Knight on Feb 4, 2022 4:45:00 PM

Regardless of the industry a business operates in, the online user journey will most likely look significantly different today than it did at the start of March 2020. The user has relied perhaps more notably than ever on the digital experience. Equally the digital experience has adapted alongside the pandemic in response to remote working and increased time online in our own homes. This has prompted more sectors to be user-led and accessible; 2022 will hopefully be a year for expanding this further. So, what are the trends for 2022 to look out for and to adapt into your New Year digital goals? 

What is the purpose of usability testing

Posted by Dr Sarah Burton Taylor on Dec 10, 2021 11:18:37 AM

Usability testing is the best way to find out if your site is effective – that is, will it work with real users and help you achieve your online goals. Watching real users interacting with a site or app (both in development and live) is the best way to understand the issues that interfere with a good user experience; it also forces those with responsibility for the site or app to ‘walk in the users’ shoes’ – often an unsettling experience!

Usability testing facilitation top tips

Posted by Dr Sarah Burton Taylor on Nov 22, 2021 3:16:47 PM

Facilitating usability testing can be a daunting prospect. How can I get through all these tasks, stay on time and listen to what the tester is saying?

Discovery research: what is the correct methodology?

Posted by Lucy Collins on Nov 10, 2021 10:00:00 AM

We had to have a plumber round the other day. Watching him at work (and pestering him with plenty of annoying questions) it quickly became apparent how much of his knowledge was subconscious. Decades of grovelling around under sinks and fiddling with boilers had ingrained these skills and expertise so deep in his brain that he often couldn’t articulate precisely what he was doing.

Android vs iOS: how do smartphone platforms compare on accessibility?

Posted by Sophie Knight on Oct 6, 2021 10:29:44 AM

In the ongoing pursuit for an inclusive online environment, the native accessibility features inbuilt into smartphones are a step in the right direction.  

The two major operating systems: Android and iOS, are constantly updating and expanding their features in response to the call for equal online access for all. 

Genuine digital accessibility requires more than WCAG compliance

Posted by Lucy Collins on Sep 20, 2021 11:54:42 AM

For many, being compliant with the Web Content Accessibility Guidelines (WCAG), the international standard of digital accessibility, is seen as the key step towards meeting the needs of users with access requirements. While it is a good start, it is not the end of the journey.

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