Web Usability Blog

Effective websites - the responsibility of the whole organisation

Posted by Peter Collins on Sep 28, 2018 1:00:21 PM

Developing effective websites often requires organisational change to a culture where people at all levels in the organisation adopt behaviours that make a 'good user experience' an important goal. A good user experience is one where a user achieves their goals and is highly satisfied with the process; it will encourage reuse and recommendation of the site. If the organisation is not focused on providing a good user experience, they will be unable to build an effective web site. Understanding the user experience, through research methods like usability testing, can be a powerful tool in driving the organisational change needed to develop effective websites.

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Topics: UX consultancy, Usability Expert Advice

Usability testing methods - all in moderation

Posted by Lucy Collins on Sep 20, 2018 10:55:45 AM

There are many ways to skin a cat, as the saying goes. There are also many ways to conduct usability testing. For us, the best method is moderated usability testing in the lab or remote. Why? It allows you to find out why problems happen on websites and apps by watching behaviours in real time and probing around testers' responses.

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Topics: Usability Testing

Personas: what are they and how can you use them

Posted by Peter Collins on Sep 18, 2018 12:43:54 PM
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Topics: UX consultancy, usability, User Insights, Information Architecture, Usability Testing

What are the benefits of usability testing early?

Posted by Lucy Collins on Sep 17, 2018 12:11:49 PM

Usability testing early in the web development process saves you time and money and will result in a better outcome overall.

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Topics: Usability Testing

Why do usability testing

Posted by Lucy Collins on Sep 14, 2018 1:42:42 PM

There are now lots of ways to gain insight into the user experience:

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Topics: usability, Usability Testing

How your website is damaging your brand

Posted by Lucy Collins on Aug 7, 2018 2:28:29 PM

How many times have you tried using a website that just makes you want to give up?

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Topics: usability, Uncategorized, Views and News

Usability testing on a budget

Posted by Lucy Collins on Jul 18, 2018 1:59:45 PM

We know budgets can be tight and often stretching to a fully-fledged usability project is just not achievable. For anyone in that boat, here are our top tips for running your own usability session on the cheap...

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Topics: usability, Usability Testing

UX for change

Posted by Lucy Collins on Jul 18, 2018 9:46:16 AM

Organisational change is like steering a big ship – hard work and slow to turn.

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Topics: UX consultancy, Views and News, Usability Testing

How can you use a chatbot?

Posted by Lucy Collins on Feb 1, 2018 2:52:02 PM

Booking airline tickets, getting a mortgage, designing trainers or reading favourite news, chatbots are being used by customers for all sorts of things. But how might your organisation use one and where should you start?

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Topics: Chatbots, Machine Learning, User Insights

Chatbot - user research and testing would make them better

Posted by Lucy Collins on Feb 1, 2018 2:36:37 PM

Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users.

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Topics: UX consultancy, usability, Chatbots, Machine Learning, User Insights, Views and News, Usability Testing

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