Web Usability Blog

A/B Testing v UX Research

Posted by Lucy Collins on Apr 8, 2019 4:15:00 PM


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Topics: UX consultancy, Usability Testing

Writing content for the web: UX best practices

Posted by Lucy Collins on Mar 1, 2019 4:40:55 PM

As UX Consultants, we spend a lot of time watching testers scan content. Very rarely will a tester knuckle down to read, word for word, the text in front of them. Instead they will pick out words that are relevant to them and skip over everything else. We recommend watching five minutes of eyetracking footage if you don’t believe us.

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Topics: UX consultancy

Thoughts from the MD: Digital personas

Posted by Peter Collins on Jan 22, 2019 1:36:59 PM

We recently worked on a number of projects where we have been developing personas. This can be a powerful tool in bringing focus and clarity about what content to develop and how to present this, especially for larger information sites run by teams with lots of stakeholders.

However, some recent experiences suggest organisations don’t know how best to use these.

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Topics: Usability Expert Advice

Website navigation: how do I choose?

Posted by Lucy Collins on Jan 2, 2019 12:13:16 PM

What is the best type of navigation for your website? With our 15 years of UX experience and many hours spent watching thousands of testers on hundreds of websites here are our thoughts.

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Topics: UX consultancy, Usability Testing

Building a great information architecture

Posted by Lucy Collins on Nov 2, 2018 5:21:58 PM

A solid information architecture (IA) is the bedrock of a good website. IA focuses on the structuring, organisation and labelling of website content to enable users, who arrive at the home page, to meet their goals and complete tasks as quickly and easily as possible.

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Topics: Information Architecture

Website Accessibility: Guidance and the Law

Posted by Lucy Collins on Oct 30, 2018 6:02:03 PM

Website accessibility introduction

Website accessibility is an essential part of website development. It is also a complex beast to get your head around. There is a mass of guidance and legislation – some of it seemingly contradictory.

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Topics: Accessibility

Prototype usability testing

Posted by Lucy Collins on Oct 5, 2018 4:33:20 PM

We recently talked about the benefits of usability testing early – it saves you time, money and headaches. But how do you test early?

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Topics: Usability Testing

Individualised personalisation: Show users what they want

Posted by Lucy Collins on Oct 3, 2018 3:04:41 PM

Recently, the Nielson Norman Group published an article* reviewing the benefits of individualised personalisation on websites.

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Topics: UX consultancy

Effective websites - the responsibility of the whole organisation

Posted by Peter Collins on Sep 28, 2018 1:00:21 PM

Developing effective websites often requires organisational change to a culture where people at all levels in the organisation adopt behaviours that make a 'good user experience' an important goal. A good user experience is one where a user achieves their goals and is highly satisfied with the process; it will encourage reuse and recommendation of the site. If the organisation is not focused on providing a good user experience, they will be unable to build an effective web site. Understanding the user experience, through research methods like usability testing, can be a powerful tool in driving the organisational change needed to develop effective websites.

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Topics: UX consultancy, Usability Expert Advice

Usability testing methods - all in moderation

Posted by Lucy Collins on Sep 20, 2018 10:55:45 AM

There are many ways to skin a cat, as the saying goes. There are also many ways to conduct usability testing. For us, the best method is moderated usability testing in the lab or remote. Why? It allows you to find out why problems happen on websites and apps by watching behaviours in real time and probing around testers' responses.

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Topics: Usability Testing

Want to know more?

If you’d like to talk to someone about how you can optimise your digital media with user research and advice, please get in touch!

We would love to hear from you.

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