Usability testing increases eCommerce conversion rates

Posted by Lucy Collins on Jul 1, 2020 3:09:03 PM

Since lockdown began, the UK has seen a 200% increase in online sales in the home and leisure sector.Spending on media and entertainment, home & garden, health & beauty, pet care and home office supplies has clearly been keeping many of us busy and helping many businesses to keep going in challenging economic times.

Google focuses on user experience

Posted by Lucy Collins on Jun 12, 2020 1:59:49 PM

A couple of weeks ago, Google announced a forthcoming update to its search algorithm. Although not coming into effect until 2021, there are some important aspects that digital teams should be considering now.

Remote mobile usability testing

Posted by Dr Sarah Burton Taylor on May 26, 2020 10:26:00 AM

Remote usability testing is nothing new. For international clients and hard to reach audiences, remote testing has been a valuable testing approach used by many for years.

Cost effective ways to get user feedback in lockdown

Posted by Dr Sarah Burton Taylor on Apr 30, 2020 10:41:54 AM

A recent study by Econsultancy, which collected data from 849 UK brands, found that 90% of organisations are delaying or reviewing their budget commitments as a result of the pandemic.

When to do user research

Posted by Lucy Collins on Jan 23, 2020 3:11:40 PM

When building a new website or redeveloping your existing one there are a number of milestone where you should be involving your users.

Why it is so hard to build a successful B2B website?

Posted by Lucy Collins on Jan 9, 2020 3:55:37 PM

Over the last 18 years we’ve had the pleasure of working with a diverse range of clients, from eCommerce to financial services to charities to government bodies.

Test with users early for a quicker, better, cheaper outcome

Posted by Lucy Collins on Oct 10, 2019 10:57:34 AM

There are times we are asked to test websites just after launch in order to “validate“ the design.

How to implement research results

Posted by Ken Groom on Aug 27, 2019 3:28:10 PM

You’ve just completed a research project and have a shiny set of recommendations. You’d like to think that is the hard work done. However, in many organisations the implementation of these recommendations is often the harder part of the battle.

Touchless gesture interaction

Posted by Dr Harry George on Aug 9, 2019 2:04:16 PM

Before Steve Jobs revealed the original iPhone back in the summer of 2007, no one considered interacting with a phone without buttons. Now we don’t think twice about it.

Three elements of effective User Experience research: The Web Usability philosophy

Posted by Peter Collins on Jul 30, 2019 4:05:00 PM

We consider three elements to be key in any user experience research we undertake:

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