Why you should usability test multiple versions of your site

Posted by Lucy Collins on Jul 17, 2019 3:07:00 PM

Most of the research we do on websites is now done during the development stage: thank goodness the days of usability testing just before, or even after, launch is now in the past for the vast bulk of our clients. See User test early - Quicker, better, cheaper outcomes.

WCAG 2.1: common website accessibility fails

Posted by Lucy Collins on Jun 21, 2019 2:08:18 PM

All websites should be accessible to disabled users, not only for ethical and commercial considerations, but also for legal. The Equality Act 2010 (EQA) prohibits discrimination from providers of services, good and facilities (EQA Section 21(1)). In 2011 the Human Rights Commission published a Statutory Code of Practice for "Services, public functions and associations" under the EQA explicitly stating that commercial websites are included in the scope of the EQA for the provision of services.

Usability testing with disabled users

Posted by Lucy Collins on Jun 18, 2019 10:41:00 AM

Your website should be usable and accessible for everyone. Testing with disabled users is essential to achieve a comprehensive accessibility evaluation of your website.

How to write a usability testing report (and get organisational buy in)

Posted by Lucy Collins on May 27, 2019 10:57:00 AM

How many times has a report landed on your desk, you’ve given it a cursory glance then left it there to gather dust? Whilst reports are a valuable way to document findings of usability testing, on their own they will have limited impact. However, by combining said report with a rigorous buy in process, you will get many more members of your organisation on board and have a far easier job implementing your research findings.

How to analyse usability testing results

Posted by Lucy Collins on May 22, 2019 12:38:30 PM

Although qualitative usability testing is only undertaken with a small numbers of testers, there is still bags of valuable insight that can be gleaned from these sessions. Once these issues are addressed, it will not only help you improve your user experience but also increase your site success.  To ensure you are getting the most from your research (and for your money), here are our tips for top analysis

Recruiting testers for usability testing

Posted by Dr Sarah Burton Taylor on May 20, 2019 4:44:28 PM

Conducting good usability testing relies on recruiting the right testers. With 17 years of usability recruitment under her belt, our recruitment manager, Avril, shares her top tips...

How to use eyetracking in usability testing

Posted by Lucy Collins on May 17, 2019 3:26:08 PM

We acquired our first eye tracker in 2007 and what a beast it was! The size of a large, old PC monitor, heavy and consequently difficult to take out and about. However, it rapidly became an important tool for us in usability testing. Fortunately, the technology has advanced very rapidly and these days our eye tracker is a pocket-sized device you can take anywhere.

How to write a usability script

Posted by Dr Sarah Burton Taylor on May 8, 2019 10:58:00 AM

To start with let’s talk about terminology – we prefer to talk about a usability guide not a script. Script suggests a rigid inflexible structure – a list of things that you are going to fire at the tester.

What are the biggest challenges of usability testing?

Posted by Lucy Collins on Apr 18, 2019 9:47:00 AM

Since Web Usability begun way back in 2002, we have conducted thousands of usability testing sessions with hundreds of clients and testers. With these years of experience, here are 4 pieces of advice we would offer anyone embarking on usability testing…

1. Set clear research objectives at the start

Clients will often come to us with a long list of issues they wish to address during research. These can be wide ranging, determined by underlying internal politics and all in all a bit woolly.

Why can it be a problem?

Optimising your online donation journey

Posted by Lucy Collins on Apr 11, 2019 3:17:14 PM

Over the years we have worked for a number of charities, all doing amazing things. Optimising online donation journeys is often a key objective of conducting UX research. Arguably, one of the main reasons for a charity to have a website is to generate donations. However, many make the process long winded and laborious.

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