Web Usability Blog

On World Usability Day, we are celebrating this year's theme: Designing for the future we want.

Website analytics are great at telling you where there is a problem on your site.

What is a content audit and why should you conduct one?

A content audit is an opportunity to understand what content you have on your site and how well it is performing. Content audits can be conducted for a number of reasons:

There are times we are asked to test websites just after launch in order to “validate“ the design.

Personas bring the user alive. They are 'archetypal' users - telling stories about users to give everyone in the organisation a collective understanding of who the users are and what they want.

You’ve just completed a research project and have a shiny set of recommendations. You’d like to think that is the hard work done. However, in many organisations the implementation of these recommendations is often the harder part of the battle.

Before Steve Jobs revealed the original iPhone back in the summer of 2007, no one considered interacting with a phone without buttons. Now we don’t think twice about it.

We consider three elements to be key in any user experience research we undertake:

Most of the research we do on websites is now done during the development stage: thank goodness the days of usability testing just before, or even after, launch is now in the past for the vast bulk of our clients. See User test early - Quicker, better, cheaper outcomes.

As the web has grown up, a number of user interface design conventions have established themselves.